Across
- 1. a group of customers who share common wants and needs
- 5. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 6. to build and maintain relationships with their customers
- 7. occurs when goods or services are sold from the producer directly to the customer
Down
- 1. consists of four basic marketing strategies
- 2. involves one or more intermediaries
- 3. a pathway to direct products to consumers
- 4. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumer, wherever they are