Chapter 13.1 Key Terms Created by: Jenna Ebler

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Across
  1. 2. having knowledge or perception of a situation or fact
  2. 4. to build and maintain relationships with their customers
  3. 12. occurs when goods or services are sold from the producer directly to the customer
Down
  1. 1. point at which total revenues,or sales,equal total costs and expenses of developing and offering a product or service
  2. 3. a pathway to direct products to consumers
  3. 5. discover the exact place or position of
  4. 6. involves one or more intermediaries
  5. 7. consists of four basic marketing strategies product, place, price, and promotion, collectively known as the four p's
  6. 8. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  7. 9. the state of being male or female
  8. 10. a group of customers who share common wants and needs
  9. 11. of or relating to the body as opposed to the mind