chapter 13.1 key terms created by Johnathan Watkins

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Across
  1. 5. a group of customers that share same wants and needs
  2. 6. a pathway to direct products to consumers
  3. 7. product, place, price, and promotion
Down
  1. 1. goods and services sold to the customer
  2. 2. the point at which total revenue or sales equal total costs and expenses of developing and offering a product or service
  3. 3. build and maintain relationships with their customers
  4. 4. creating,promoting, and presenting a product