Chapter 13.1 Key Terms Created by: Joseph Able

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Across
  1. 1. Distribution Producer directly to the customer
  2. 5. Point total revenues, or sales, equal total cost and expenses
  3. 6. Customers who share common wants and needs
  4. 7. Mix Four basic marketing strategies, four Ps
  5. 8. of Distribution Direct products to consumers
Down
  1. 2. Distribution one or more intermediaries
  2. 3. Process of creating, promoting, and presenting a product or service
  3. 4. Marketing Build and maintain relationships