Chapter 13.1 Key Terms Created by: Justis Simpson

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Across
  1. 4. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 6. To build and maintain relationships with their customers
  3. 7. Involves one or more intermediaries
  4. 8. Four basic marketing strategies: product, place, price, and promotion
Down
  1. 1. A pathway to direct products to consumers
  2. 2. When goods or services are sold from the producer directly to the customer
  3. 3. A group of customers who share common wants and needs
  4. 5. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers