Across
- 3. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 4. consists of four basic marketing strategies: product, place, price, and promotion.
- 6. a pathway to direct products to consumers.
- 7. involves one or more intermediaries.
- 8. a group of costumers who share common wants and needs.
Down
- 1. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
- 2. occurs when goods or services are sold from the producer directly to the customer.
- 5. to build and maintain relationships with their customers.