Chapter 13.1 Key Terms Created by: Kaylee Tudor

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Across
  1. 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  2. 4. builds and maintains relationships with customers.
  3. 6. occurs when goods or services are sold from the producer to the customer.
  4. 8. the point at which total revenues or sales equal total costs and expenses of developing and offering a product service.
Down
  1. 1. a pathway to direct products to consumers.
  2. 2. consists of four marketing strategies.
  3. 5. involves one or more intermediaries.
  4. 7. a group of customers who share common wants and needs.