Across
- 4. a group of customers who share common wants and needs
- 5. pathway to direct products to consumers
- 6. involves one or more intermediaries
- 7. process of creating, promoting, and presenting a product pr service to meet the wants and needs of consumer
- 8. consists of four basic marketing strategies: product, place, price, and promotion
Down
- 1. to build and maintain relationships with their customers
- 2. occurs when goods or services are sold form the producer directly to the customer
- 3. point at which total revenue, or sales, equal total cost and expenses of developing and offering a product or service