Across
- 5. consists of four basic marketing strategies
- 7. process to build and maintain relationships with their customers
- 8. A group of customers who share common wants and needs.
Down
- 1. one or more intermediaries
- 2. goods and services are sold from a producer directly yo the customer.
- 3. point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 4. process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
- 6. a pathway to direct products to consumers