Across
- 6. distribution involving one or more intermediaries
- 7. a strategy to build customer relations
Down
- 1. a pathway to direct products to consumers
- 2. distribution of goods or services from the producer directly to the customer
- 3. the point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
- 4. the four main elements of marketing, also called the four Ps: product, place, price,and promotion. It sometimes includes a fifth P, for people
- 5. a group of customers who share common wants and needs
- 8. the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services