Across
- 4. Occurs when goods or services are sold from the producer directly to the customer.
- 5. A pathway to direct products to consumers.
- 6. The Process of creating, promoting & presenting a product or service to meet the wants and needs of consumers,wherever they are.
- 7. The four main elements of marketing, also called the four Ps: product, place, price, promotion. It sometimes includes a fifth P, for people.
Down
- 1. Involves one or more intermediaries.
- 2. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 3. A strategy to build customer relations.
- 6. A group of customers who share common wants and needs.