Across
- 4. occurs when goods and services are sold from the producer directly to the customer
- 5. involves one or more intermediaries
- 6. a strategy to build and maintain customer relations
- 8. the process of creating, promoting, and presenting a product or service to meet the wants and needs of customers
Down
- 1. the point at which total revenues, or sales, equals total costs and expenses of developing and offering a product or service
- 2. a pathway to direct products to consumers
- 3. a group of customers who share common wants and needs
- 7. the four main elements of marketing, also called the four Ps: product, place, price, and promotion