chapter 13.1 key terms created by liam combs

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Across
  1. 5. one or more intermediaries
  2. 6. when goods are sold directly to the customer
  3. 8. the process of creating,promoting,and presenting to meet the consumers needs and wants
Down
  1. 1. is a pathway to direct products to consumers
  2. 2. the point at which total revenues, or sales equal total costs and expenses of developing and offering a product or service
  3. 3. to build and maintain relationships with their customers
  4. 4. consists of product, price, promotion, and place
  5. 7. group of customers who share common wants or needs