Chapter 13.1 Key Terms Created by Lily M.

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Across
  1. 5. product, place, price, and promotion
  2. 6. a group of consumers who need and want similar things
  3. 8. pathway to direct products to customers
Down
  1. 1. building and maintaining relationships with customers
  2. 2. when goods or services are sold from the producer directly to the customer
  3. 3. total sales = totals cost
  4. 4. one or more intermediaries
  5. 7. creating, promoting, and presenting a product or service to meet the wants and needs of consumers