Chapter 13.1 Key Terms Created by: Luke Turner

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Across
  1. 2. a pathway to direct products to consumers
  2. 4. when goods or services are sold from producer directly to customer
  3. 5. the process of creating, promoting, and presenting a product of service
  4. 6. the point at which total revenues equal total costs and expenses of developing and offering a product of service
  5. 8. group of marketing strategies,known as the four Ps
Down
  1. 1. trend used to build and maintain relationships with their customers
  2. 3. when one or more intermediaries are involved
  3. 7. a group of customers who share common wants and needs