Chapter 13.1 Key Terms Created By: Maddie Hohnstreiter

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Across
  1. 4. a group of customers who share common wants & needs.
  2. 5. a strategy to build customer relations.
  3. 6. distribution of goods or services from the producer directly to the customer.
  4. 7. the point at which total revenues, or sales, equal total costs & expenses of making & distributing a product or service.
Down
  1. 1. Mix the four main elements of marketing, also called the four Ps: product, place, price, & promotion. It sometimes includes a fifth P, for people.
  2. 2. of Distribution a pathway to direct products to consumers.
  3. 3. distribution involving one or more intermediaries.