Chapter 13.1 Key Terms Created by: Marianne Ortega

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Across
  1. 2. A group of customers who share common wants and needs.
  2. 6. Involves one or more intermediaries.
  3. 7. A pathway to direct products consumers.
  4. 8. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. Consists of of four marketing strategies: product, place, price, and promotion, collectively known as the four Ps.
  2. 3. When goods or services are sold from the producer directly to the customer.
  3. 4. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  4. 5. A strategy to build customer relations.