Chapter 13.1 Key Terms Created by: Marianne Ortega

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Across
  1. 4. A strategy to build customer relations.
  2. 6. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  3. 7. A group of customers who share common wants and needs.
  4. 8. Involves one or more intermediaries.
Down
  1. 1. Consists of of four marketing strategies: product, place, price, and promotion, collectively known as the four Ps.
  2. 2. A pathway to direct products consumers.
  3. 3. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  4. 5. When goods or services are sold from the producer directly to the customer.