Across
- 3. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
- 6. Occurs when goods or services are sold from the producer directly to the customer.
- 7. A pathway to direct products to consumers.
- 8. Consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps.
Down
- 1. Involves one or more intermediaries.
- 2. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 4. A group of customers who share common wants and needs.
- 5. Companies use this to build and maintain relationships with their customers.