Chapter 13.1 Key Terms Created by: Mateo Vicentes

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Across
  1. 3. To build and maintain relationships with their customers.
  2. 5. One or more intermediaries.
  3. 6. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  4. 8. When goods or servers are sold from the producer directly to the customer.
Down
  1. 1. Consists of four basic marketing strategies: product place, price, and promotion.
  2. 2. a pathway to direct products to consumers.
  3. 4. A group of customers who share common wants and needs.
  4. 7. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.