Chapter 13.1 Key Terms Created by: May Huff

12345678
Across
  1. 3. A strategy to build customer relations
  2. 4. Distribution involving one or more intermediaries
  3. 5. Distribution of goods or services from the producer directly to the customer
  4. 7. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
  5. 8. The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
Down
  1. 1. A group of customers who share common wants and needs
  2. 2. A pathway to direct products to customers
  3. 6. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people