Across
- 3. A group of customers who share common wants and needs
- 4. The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
- 5. Distribution involving one or more intermediaries
- 7. A pathway to direct products to customers
Down
- 1. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people
- 2. A strategy to build customer relations
- 6. Distribution of goods or services from the producer directly to the customer
- 8. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service