Across
- 4. consists of four basic marketing strategies: product, place, price, and promotion
- 5. build and maintain relationships with their customers
- 7. group of customers who share common wants and needs
- 8. occurs when goods and services are sold from the producer directly to the customer
Down
- 1. involves more than one intermediaries
- 2. a pathway to direct products to consumers
- 3. the pint at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers