Across
- 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 4. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 7. pathway to direct products to consumers
- 8. involves one or more intermediaries
Down
- 1. the four main elements of marketing, product, price, place and promotion
- 2. a strategy to build customer relations
- 5. occurs when goods or services are sold from the producer directly to the consumer
- 6. a group of customers who share common wants and needs