Across
- 2. involves one or more intermediaries.
- 3. the process of the wants and needs of consumers, wherever they are
- 4. a group of customers who share common wants and needs
- 6. occurs when goods or services are sold from the producer directly to the customer
- 7. pathway to direct products to consumers.
Down
- 1. build and maintain relationships with their customers
- 4. consists of four basic marketing strategies(the four P's)
- 5. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service