Chapter 13.1 Key Terms Created by Mitchell Luetke

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Across
  1. 1. a group of customers who share common wants and needs
  2. 3. consists of four basic marketing strategies: product,place,price,promotion
  3. 6. a pathway to direct products to consumers
  4. 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
  1. 1. the process of creating, promoting, and presenting, a product or service to meet the wants and needs of consumers
  2. 2. occurs when goods or services are sold from the producer directly to the customer
  3. 4. to build and maintain relationships with their customers
  4. 5. involves one or more intermediaries