Across
- 3. occurs when goods or services are sold from the producer directly to the customer
- 4. involves one or more intermediaries
- 6. process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 8. a pathway to direct products to consumers
Down
- 1. group of customers who share common wants and needs
- 2. to build and maintain relationships with their customers
- 5. the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
- 7. consists of four basic marketing strategies: product, place, price and promotion