Chapter 13.1 Key Terms Created By- Morgan Rice

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Across
  1. 2. One or more intermediaries.
  2. 3. consists of four basic marketing strategies.
  3. 4. A pathway to direct products to consumers.
  4. 6. Group of customers who share common needs and wants.
  5. 8. The point of the total revenues or sales that equal the total costs.
Down
  1. 1. To build and maintain relationships with their customers.
  2. 5. Occurs when goods or services are sold from the producer to the customer directly.
  3. 7. The process of creating and promoting a product or service.