Across
- 5. goods or services are sold from the producer directly to the customer
- 6. companies build and maintain relationships with their customers
- 8. point at which total revenues equal total costs and expenses of developing and offering a product or service
Down
- 1. pathway to direct products to consumers
- 2. involves one or more intermediaries
- 3. process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 4. consists of four basic marketing strategies
- 7. group of customers who share common wants and needs