Across
- 3. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
- 5. A strategy to build customer relations.
- 6. Distribution of goods or services from the producer directly to the consumer.
- 7. Distribution involving one or more intermediaries.
Down
- 1. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 2. A pathway to direct products to consumers.
- 3. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people.
- 4. A group of customers who share common wants and needs.