Across
- 3. Is a group of customers who share common wants and needs.
- 4. Is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 6. Is the pathway to direct products to consumers.
- 7. Involves more intermediaries. Distribution decisions affect the price of products.
- 8. Is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
Down
- 1. Occurs when goods or services are sold from the producer directly to the customer.
- 2. Consists of four marketing strategies: product, place, price and promotion, collectively known as the four Ps.
- 5. To build and maintain relationships with their customers.