Chapter 13.1 Key Terms Created by: Savannah Scott

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Across
  1. 5. A pathway to direct products to consumers.
  2. 6. Occurs when goods or services are sold from the producer directly to the customer.
  3. 7. A group of customers who share common wants and needs.
  4. 8. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. Involves one or more intermediaries.
  2. 2. To build and maintain relationships with their customers.
  3. 3. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  4. 4. Consists of four basic marketing strategies: product, place, price, and promotion.