Across
- 2. Four basic marketing strategies- product, place, price, and promotion.
- 3. This involves one or more intermediaries.
- 4. The process of creating, promoting, and presenting a product or service to meet what customers want and need.
- 5. Pathway to direct products to consumers.
- 8. is a group of customers who share common wants and needs.
Down
- 1. Building and maintaining relationships with their customers.
- 6. This occurs when goods are sold from the producer directly to the customer.
- 7. The point at which total revenues, or sales, equal total costs and exspenses of developing and offering a product or service.