Chapter 13.1 key terms created by shelby scott

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Across
  1. 1. a group of customers who share common wants and needs
  2. 4. distribution involves one or more intermediaries
  3. 6. a pathway to direct products to consumers
  4. 7. price, product, place, promotion
  5. 8. the point at which total revenues, or sales,equal total costs and expenses
Down
  1. 2. to build and maintain relationships with their customers
  2. 3. occurs when goods or services are sold from the producer directly to the customer
  3. 5. the process of creating, promoting, and presenting a product or service