Across
- 3. is the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service.
- 5. is a pathway to direct products to customers.
- 7. is the process of creating,promoting,and presenting a product or service.
- 8. occurs when goods and services are sold from the producer dierctly to the customer.
Down
- 1. is a group of customers who share common wants and needs.
- 2. to build and maintain relationships with their customers.
- 4. involves one or more intermediaries.
- 6. consists of four basic marketing strategies product,place,price,and promotion.