Across
- 2. consists of four basic marketing strategies: product, place, price, and promotion, a.k.a the four ps
- 4. to build and maintain relationships with their customers
- 7. occurs when goods and services are sold form the producer directly to the customer
- 8. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers wherever they are
Down
- 1. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 3. a pathway to direct products to consumers
- 5. involves one or more intermediaries
- 6. a group of customers who share common wants and needs