Across
- 3. is a group of customers who share common wants and needs
- 4. to build and maintain relationships with their customers
- 8. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
- 1. occurs when goods or services are sold from the producer directly to the customer
- 2. is a pathway to direct products to consumers
- 5. involves one or more intermediaries
- 6. consisits of four basic marketing strategies: product, place, price, and promotion
- 7. the process of creating, promotiong, and presenting a product or service to meet the wants and needs of consumers