Chapter 13.1 Key Terms Created by: Tim Molinari

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Across
  1. 4. Product, place, price, and promotion
  2. 5. Involves one or more intermediaries
  3. 6. The point at which total revenues equal total cost and expenses
  4. 7. Group of customers who share common wants and needs
  5. 8. A pathway to direct products to consumers
Down
  1. 1. When goods or services are sold from the producer directly to the customer
  2. 2. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  3. 3. A strategy to build customer relations