Chapter 13.1 Key Terms Created by: Trent Brigdon

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Across
  1. 2. consists of four basic marketing strategies:
  2. 6. to build and maintain relationship with their customers.
  3. 7. involves one or more intermediaries.
  4. 8. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. is a pathway to direct products to consumers
  2. 3. is a group of customers who share common want sand needs.
  3. 4. occurs when goods or services are sold from the producer directly to the customer.
  4. 5. is the process of the wants and needs of consumers, wherever they are.