Across
- 4. to build and maintain relationship with their customers.
- 5. involves one or more intermediaries.
- 6. is a group of customers who share common want sand needs.
- 7. is the process of the wants and needs of consumers, wherever they are.
- 8. consists of four basic marketing strategies:
Down
- 1. occurs when goods or services are sold from the producer directly to the customer.
- 2. is a pathway to direct products to consumers
- 3. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.