Across
- 4. process of creating, promoting, and presenting a product or service to meet wants or needs of customers
- 6. to build and maintain relationships with their customers
- 7. point at which total revenues, sales, equal total costs and expenses
- 8. involves one or more intermediaries
Down
- 1. group of customers who share common wants and needs.
- 2. pathway to direct products to consumers
- 3. occurs when goods are sold from the producer directly to the customer
- 5. of four basic marketing strategies: product, price, place, and promotion