Across
- 2. occurs when goods are sold from the producer directly to the customer
- 3. of four basic marketing strategies: product, price, place, and promotion
- 5. point at which total revenues, sales, equal total costs and expenses
- 6. pathway to direct products to consumers
- 7. process of creating, promoting, and presenting a product or service to meet wants or needs of customers
Down
- 1. involves one or more intermediaries
- 3. group of customers who share common wants and needs.
- 4. to build and maintain relationships with their customers