Across
- 4. the point at which total revenues, or sales, equal total costs and expenses of making distributing a product or service
- 6. a strategy to build customer relations
- 7. the four main elements of marketing, also called the four Ps: product, place, price, and promotion. Sometimes includes a fifth P for people
Down
- 1. a pathway to direct products to customers
- 2. distribution of goodds or services from the producer directly to the customer
- 3. a group of customers who share common wants and needs
- 5. the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services