Chapter 13.1 Key Terms-Dakota Roberson

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Across
  1. 4. Building and maintaining relationships with customers
  2. 5. A group of customers who share common wants and needs
  3. 6. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  4. 7. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  5. 8. When goods or services are sold from the producer directly to the customer
Down
  1. 1. A pathway to direct products to customers
  2. 2. When selling involves intermediaries
  3. 3. The four "P"s of marketing