Chapter 13.1 Key Terms

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Across
  1. 4. The process of creating, promoting, and presenting a product or service.
  2. 5. A group of customers who share common wants and needs.
  3. 6. When goods or services are sold from one producer directly to the customer.
  4. 8. A pathway to direct products to consumers.
Down
  1. 1. The point at which total revenues equal the total costs of producing the product.
  2. 2. Involves one or more intermediaries.
  3. 3. To build and maintain a relationship with customers.
  4. 7. basic marketing strategies; Product, Place, Price, Promotion.