Across
- 5. A pathway to direct products to consumers.
- 6. Occurs when goods or services are sold from the producer directly to the customer.
- 7. A group of customers who share common wants or needs.
- 8. the point at which total revenues, or sales. equal total costs and expenses of developing and offering a product or service.
Down
- 1. Distribution involving one or more intermediaries.
- 2. A strategy to build customer relations.
- 3. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
- 4. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people.