Across
- 4. A group of customers who share common wants and needs
- 5. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, whatever they are
- 6. A strategy to build customer relations
- 7. Distribution involving one or more intermediaries
- 8. The point at which total revenues, or sales equal total costs and expenses of developing and offering a product or service
Down
- 1. A pathway to direct products to consumers
- 2. The four main elements of marketing, also called the four Ps: Product, Place, Price, and Promotion
- 3. When goods or services are sold from the producer directly to the customer