Chapter 13

2. distribution / Using only some available outlets to distribute a product
3. the point of origin to consumption
7. distribution / Sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go. An example is soft drinks.
11. / the action or process of supplying goods to stores and other businesses that sell to consumers.
12. distribution / The use more than one channel simultaneously to reach the end user.
14. Management / The processes that enable the progress of

1. from raw material to final customer and
2. channel alliance / occurs when two or more organizations join together to pursue mutual benefits.
4. channel / Also known as the distribution channel. It can include wholesalers, retailers, distributors and even the internet itself.
5. management / is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.
6. resource inputs into products
8. distributor / An independent business organization that takes title to industrial products and carries inventories
9. management / Total set of managerial activities used to
10. Management / Planning, implementing, and controlling the
13. and storage of products and information