Across
- 1. a household member + a relative by blood, marriage, or adoption.
- 3. a reference group with direct, face-to-face interaction.
- 7. a reference group with indirect interaction.
- 8. group person that influences your affect, cognition, and behavior.
- 9. a reference group with a clearly specified structure.
- 11. a member of an extended family.
- 13. group of people you want to emulate.
- 14. influence when reference groups control reward and punishment.
- 16. something owned by virtually everyone.
- 18. used outside home.
- 19. a type of household of non-relatives.
Down
- 2. owned by only those who can afford.
- 4. a reference group without a structure.
- 5. controls information.
- 6. type of influence that transmits useful information.
- 10. something marketers need to identify in a family.
- 12. housing unit with people living in it.
- 15. used inside home.
- 17. nuclear family + other relatives.
