Across
- 5. communication about an organization and its products
- 6. an offer that reduces the retail price of a particular item by a statement amount at time of purchase
- 7. the development of a product image in buyers' minds
- 9. a return of part of the product's purchase price
- 11. a program length televised commercial message
- 13. a paid nonpersonal message communicated to a select audience
Down
- 1. the planned out stages for delivering advertising
- 2. a gift that a product offers a customer in return from buying it
- 3. promotional material mailed directly to individuals
- 4. a type of advertising media involving use of a web site
- 8. order-getters, order-takers and support personnel are examples of ____
- 10. communication in news-story form about an organization, its products or both
- 12. a free product given to customer to encourage trial and purchase